Le developpement du potentiel des managers : La dynamique du by Pascal Leleu

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One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

<h4>Turn your one basic concept into millions—without lifting a finger! </h4>
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For so long as you could consider, you’ve had a dream. You’ve longed to determine your product notion come to fruition so that you by no means need to paintings for a person else again.

Stephen Key has been residing this dream for 30 years. The developer of such profitable items as Michael Jordan’s WallBall®, the Spinformation® rotating label, and HotPicks® guitar selections, he is aware larger than someone find out how to make an exceptional dwelling as an entrepreneur. Key develops rules for brand spanking new items, licenses them out, collects royalty tests, and doesn’t glance again. you are able to do it, too. All you would like is One uncomplicated Idea.

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Extra resources for Le developpement du potentiel des managers : La dynamique du coaching (Collection Dynamiques d'entreprises)

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24 "L'idée selon laquelle l'entreprise constitue désormais un pôle éthique central qui doit refaçonner la société tou~e entière est un des thèmes centraux de l'idéologie managériale. 269 34 dynamique, pôle central de la régénération des rapports sociaux25". Et pourtant, l'entreprise est-elle vraiment à la hauteur de cette référence que certains voudraient qu'elle soit? Et n'est-elle pas, en même temps, un lieu de méfiance, de luttes, ou comme le dit Luc Boltanski "ayant tout exploré, ou presque, de la petite entreprise traditionnelle au grand groupe multinational, et n'ayant rencontré partout que la fourberie et l' échec26".

Ces distorsions sont analysées à l'aide des outils de la psychanalyse et, pour ce mouvement, ne peuvent être expliquées qu'en se penchant sur les 60 KETS DE VRIES Manfred & MILLER Danny, op. , p. 6 61 DELWASSE Liliane "Un américain à Paris", Le monde, 30-06-93, p. 30 62 phénomènes intrapsychiques, en étudiant le fonctionnement interne de l'esprit. La rationalité de l'entreprise est en fait une apparence qui masque une complexité qui trouve sa source dans l'analyse du rôle de l'inconscient dans la motivation et la prise de décisions.

Ainsi, l'exercice du pouvoir peut permettre l'expression de dynamiques personnelles jusque-là cachées ou refoulées; par exemple, les besoins narcissiques peuvent neutraliser ou détruire le potentiel créatif des cadres qui intéresse l'organisation. La capacité de travail perturbée est fréquemment la conséquence d'un surinvestissement professionnel par un Moi grandiose. Tartakoff66 note dans ses travaux thérapeutiques le besoin de s'agrandir, et il introduit la notion de "complexedu prix Nobel", en l'illustrant avec des individus aux buts hautement ambitieux.

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