Designing And Executing Strategy in Aviation Management by Triant G. Flouris

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By Triant G. Flouris

"Designing and Executing technique in Aviation administration" is designed to supply an intensely sensible consultant to this significantly very important subject. complete in assurance and easy-to-read well-liked, it permits either pros and scholars to appreciate the rules and practicalities of crafting and executing company ideas with an aviation context. the result's a accomplished and multifaceted teaching/learning package deal, together with utilized case experiences on quite a lot of airways and aviation companies, starting up how those agencies care for approach formula and implementation in severe components. subject matters coated contain: company method, time-honored process, aggressive method, inner and exterior atmosphere overview, mergers, alliances, security and safety. Written without delay for either aviation execs and scholar classes in aviation process, aviation administration and aviation operations, it's going to even be of serious curiosity to aviation execs in quite a few diverse fields, together with airways, company aviation, consultancy, etc., in addition to lecturers in the box of aviation and people in the box of approach and administration technological know-how.

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If one does not have long-term objectives, focusing only on the short-term, the goal of competitive sustainability is neglected. Competitive sustainability can only be achieved by always looking to next-generation products or services. By establishing long-term objectives, one is essentially setting long-range performance targets for their managers. The short-term objectives serve as a means of forcing management to take immediate action toward achieving long-term objectives. They can be the milestones or stepping stones toward achieving the desired state.

As one would expect, while there are many ways to differentiate a product, some of the most successful sources of differentiation are found through research and development. Like the low-cost producer strategy, a differentiated strategy can have some competitive shortcomings. Probably the most obvious is that it is very difficult to remain continually unique in the minds of the customers. What also makes this easy or hard is the extent to which competitors are able to imitate the competitive advantage.

Designing and Executing Strategy in Aviation Management 12 What Questions Should be Answered by the Mission Statement? • • • • • • Who is the customer? What is the product? What market is being served? What makes this company different from the competition? What are the beliefs, philosophies, and values of the company? What is the level of commitment to survival, growth and profitability? Additional items to include: • • • • • Statements of technological advancement. Concern for the corporate image.

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