By Philip Kotler
Книга company Social accountability: Doing the main strong to your corporation and... company Social accountability: Doing the main strong in your corporation and Your CauseКниги Маркетинг Автор: Philip Kotler, Nancy Lee Год издания: 2004 Формат: pdf Издат.:Wiley Страниц: 320 Размер: 3,3 ISBN: 0471476110 Язык: Английский0 (голосов: zero) Оценка:Today, companies are anticipated to provide anything again to their groups within the kind of charitable tasks. In company Social accountability, Philip Kotler, one of many world's premiere voices on enterprise and advertising, and coauthor Nancy Lee clarify why charity is either reliable P.R. and sturdy for enterprise. They convey enterprise leaders find out how to opt for social reasons, layout charity tasks, achieve worker help, and evaluation their efforts. additionally they offer all of the most sensible practices and state-of-the-art rules that leaders have to maximize their contributions to social reasons and do the main sturdy. With own tales from twenty-five company leaders from socially accountable businesses, this is often the bible for state-of-the-art solid company citizen.
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0 entitled "The Selling of Breast Cancer" described one of the pitfalls in this decision making in real terms. In the summer of 2000, Dreyer's had apparently decided it wanted to support the cause of fighting breast cancer. 50 Selecting an Initiative to Address the Issue Once an issue has been chosen, managers will be challenged regarding recommendations on what initiative or initiatives among the six identified in Chapter 2 should be selected to support the issue. Again, they will need to be prepared to answer tough questions: • How can we do this without distracting us from our core business?
5. Community Volunteering: A corporation supports and encourages employees, retail partners, and/or franchise members to volunteer their time to support local community organizations and causes. , employees of a high tech company tutoring youth in middle schools on computer skills) or it may be done in partnership with a nonprofit organization (Shell employees working with The Ocean Conservancy on a beach cleanup). Volunteer activities may be organized by the corporation, or employees may choose their own activities and receive support from the company through such means as paid time off and volunteer database matching programs.
Employees of a high tech company tutoring youth in middle schools on computer skills) or it may be done in partnership with a nonprofit organization (Shell employees working with The Ocean Conservancy on a beach cleanup). Volunteer activities may be organized by the corporation, or employees may choose their own activities and receive support from the company through such means as paid time off and volunteer database matching programs. 6. Socially Responsible Business Practices: A corporation adopts and conducts discretionary business practices and investments that support social causes to improve community well-being and protect the environment.