Business (12th Edition) by Robert J. Hughes, William M. Pride, Jack R. Kapoor

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By Robert J. Hughes, William M. Pride, Jack R. Kapoor

Table of Contents

Part I: the surroundings OF BUSINESS.
1. Exploring the area of industrial and Economics.
2. Being moral and Socially Responsible.
three. Exploring international company.

Part II: tendencies IN company this day.
4. picking out a sort of industrial possession.
5. Small company, Entrepreneurship, and Franchises.

Part III: administration AND ORGANIZATION.
6. figuring out the administration strategy.
7. making a versatile association.
8. generating caliber items and providers.

Part IV: HUMAN assets.
9. Attracting and conserving the simplest staff.
10. Motivating and pleasing staff and Teams.
eleven. bettering Union-Management kinfolk.

Part V: advertising and marketing.
12. construction patron Relationships via potent advertising.
13. growing and Pricing items that fulfill buyers.
14. Wholesaling, Retailing, and actual Distribution.
15. constructing built-in advertising Communications.

Part VI: info FOR enterprise approach AND choice MAKING.
16. figuring out info and e-Business.
17. utilizing Accounting details.

Part VII: FINANCE AND funding. 18. figuring out cash, Banking, and credits.
19. getting to know monetary administration.
20. knowing own funds and Investments.

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Additional resources for Business (12th Edition)

Example text

One way to measure a nation’s economic performance is to assess its productivity. Productivity is the average level of output per worker per hour. An increase in productivity results in economic growth because a larger number of goods and services are produced by a given labor force. To see how productivity affects you and the economy, consider the following three questions: Question: How does productivity growth affect the economy? Answer: Because of increased productivity, it now takes fewer workers to produce more goods and services.

Because you no doubt will engage in business transactions almost every day of your life, one very good reason for studying business is to become a more fully informed consumer. Many people also rely on a basic understanding of business to help them to invest for the future. ”5 The author of Get Your Share believes that it is important to learn the basics about the economy and business, stocks, mutual funds, and other alternatives before investing your money. She also believes that it is never too early to start investing.

BU-3; Sam Kilb, “Credentials, the Next Generation,” New York Times Education Life, November 6, 2011, p. com. In addition to career information in Appendix A, a number of additional Web sites provide information about career development. com To click your career into high gear, you can also use online networking to advance your career. Web sites like Facebook, Twitter, LinkedIn, and other social media sites can help you locate job openings, help prospective employers to find you, and make a good impression on current and future bosses.

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