By Alastair Sweeny
BlackBerry Planet is a brand new tribe of people that easily can't get alongside with out their favourite equipment, learn in Motion’s leading edge digital organizer, the BlackBerry. This omnipresent gadget has long past past being the world’s prime cellular enterprise software and entered the patron mainstream because the Swiss military Knife of clever telephones.
BlackBerry Planet tells the behind-the-scenes tale of the way this little equipment has develop into the computer that connects the planet. beginning with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it info his force to innovate, constructing what was once a glorified pager into the basic company communicator, utilized by every person from dealmakers to the Queen, from motion picture stars to the complete US Congress. in view that 1992, Lazaridis and co-CEO Jim Balsillie jointly were the driver at the back of the RIM story.
With entry to senior staffers and previous RIM staff, BlackBerry Planet tells the interior tale concerning the branding and advertising good fortune of the BlackBerry, from its use in the course of September 11, which earned RIM a name for protection and reliability, to the cultural adoption of the long-lasting equipment as vital image, to the backlash opposed to the addictive homes of the “CrackBerry,” and many of the patent fits RIM has needed to struggle off – together with the five-year court docket conflict that ended in the most important expertise patent payment in US history.
As the magnificent tale of the BlackBerry unfolds, and as RIM battles worldwide giants like Nokia and Apple within the rising super-phone market, clients, lovers, traders and opponents can glance to BlackBerry Planet for the perception and context of the place they’ve been, to aim and are expecting the place they’re going.
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Extra info for BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm (Wiley)
As beﬁtting her regal status, the Queen normally dictates replies to an aide rather than writing them herself. However, Buck House insiders say she does use her handheld to send short messages to Princes William and Harry, who taught her how to text. The eighty-three-year-old Queen was turned on to BlackBerrys in 2005 by her son Prince Andrew, the Duke of York, who equipped himself and his staff with the devices. Her Majesty already owned an Apple iPod, which she ﬁlled with patriotic tunes such as “Land of Hope and Glory” and other favorites from The Last Night of the 22 The Planet Goes BlackBerry Proms.
S. ’” “They’re not really free agents anymore,” adds former House historian Raymond Smock. ”23 Other Capitol Hill BlackBerry users feel that this new technology is enslaving them even as it sets them free. On the one hand, most love to feel untethered and free with mobile smartphones such as the BlackBerry. But many also hate it when e-mail interrupts their lives, shackling them to a new ball and chain when they feel compelled to use them wherever and whenever. 23. Ibid. 28 The Planet Goes BlackBerry So they grumble that BlackBerrys have become wireless leashes that bind them to work off hours, whether they like it or not.
It’s just going to lock you in tighter and tighter to your preconceived positions. S. ’” “They’re not really free agents anymore,” adds former House historian Raymond Smock. ”23 Other Capitol Hill BlackBerry users feel that this new technology is enslaving them even as it sets them free. On the one hand, most love to feel untethered and free with mobile smartphones such as the BlackBerry. But many also hate it when e-mail interrupts their lives, shackling them to a new ball and chain when they feel compelled to use them wherever and whenever.