Android Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes

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By Jeffrey Hughes

The simple, entire, step by step consultant to advertising and marketing Your Android Apps! There are large gains to be made in promoting Android apps! yet with greater than 70,000 apps now on hand, posting your app to the Android marketplace is not any longer adequate. you want to industry your app successfully. Don’t recognize a lot approximately advertising and marketing? Don’t fear: This e-book delivers the entire step by step support you’ll want. best app consultant Jeffrey Hughes walks you thru development a profitable advertising and marketing plan, crafting hugely aggressive apps, picking your message, construction buzz, and connecting with humans who’ll really purchase your app. choked with examples, this booklet makes Android apps advertising effortless! You’ll determine your app’s distinctive price, audience, and overall message comprehend the Android Market’s dynamics reduce via litter and get your app into the head promoting different types Set the precise cost to your app and successfully promote its worth Get reviewers to suggest your apps Write powerful press releases Time your advertising and exposure for max effectiveness weblog approximately your app and get the eye of influential bloggers Use fb, Twitter, YouTube, and different social media to generate buzz Use promotions and cross-marketing similar to specialist retailers do degree and increase your effects with Android Analytics Generate a faithful viewers that would purchase your subsequent app, too Earn regular profit, construct a model, and make a true enterprise out of app improvement

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This assumes that your app has unique value, something we’ll talk about later in this chapter. Note Having a clear and concise selling proposition will help you differentiate your app from the competition. With so many competing apps on the Android Market, you must do everything you can to maintain an edge against the competition. Your app, plain and simple, must stand out. The Four Questions You need to answer four questions to help you define your app’s unique value and create a unique selling proposition.

Games are extremely popular with this strategy. You can charge a low price to attract customers to the app quickly. 3 19 Customers are highly price sensitive, promotions have limited impact, and there’s no flexibility in pricing. Steady Win Advantages/Disadvantages Steady Win Advantages Steady Win Disadvantages You make money slowly but more predictably. Apps build a customer following with repeat business for add-ons. Almost any app can participate in the Steady Win category. Developers get discouraged easily and don’t see their efforts through to success.

10. The writers focus on how much they love the app and its useful features. Whether the app developer has consciously intended to make this connection with his audience is in many cases coincidental, but one thing is certain: All successful apps connect with their audience through features and benefits. Therefore, if you want to increase the chances of your success selling your app, you must make these connections happen with your buyer. 10 Android market product reviews tend to reflect how the buyer feels about an app in terms of its benefits.

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